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The reason given was that the station had missed a deadline of 24 December 2003 to go live. This was strange, as the said deadline was changed to a deadline deadline of 5 February 2004.
As the issue of Xfm 95.1 is sub judice, we rest the “story” for later. However, in 2009 the license was restored, and the equipment released….
On release of the equipment the owners of the station were quick to take action, and within a matter of two months the station started test transmission from their offices in Osu, Accra. Aspects such as branding, programming and staffing were addressed aggressively and decisively. The station’s trade name, Xfm 95.1, was translated into exciting designs and Kwame Farkye, previously of Atlantis Radio, was appointed as Head of Programming. The station has a straightforward approach – it will deliver an Xciting Xperience to both its guests (listeners) and its clients (advertisers and sponsors). It will do this through the selection of Xciting people, the development of Xciting programmes and content, the creative packaging of Xciting promotions and an uncompromising focus on quality.
The Xfm 95.1 offer to its guests and clients goes beyond delivering Xciting Xperiences to its guests and clients in the Greater Accra area. Bundled as part of its offer will be an Xciting home on the Internet, Xciting interaction with its fan base via FACEBOOK and TWITTER, Xciting reach to millions of fans via both live audio streaming and webcam broadcasting and a lot of other Xciting surprises to come.
Tune in to 95.1 today and enjoy the journey with us.